Articles from Kris and Ed about Revenue and Market Positioning.
When it comes to selling your business, nothing signals stability and scalability like strong retention metrics. Buyers can overlook uneven growth or temporary market dips — but poor retention is a deal-breaker. High customer retention …
If you’re preparing to sell your company, there’s one metric that can instantly elevate how buyers view your business: customer lifetime value (CLV). CLV tells buyers how much revenue and profit your business can expect …
Not every dollar of revenue is created equal. In fact, some of it actually costs you money. When preparing to sell your business, one of the most powerful — and often overlooked — steps you …
When buyers evaluate your company, they’re not just looking at what you’ve done — they’re asking what’s next. They want to see where future growth will come from, how sustainable it is, and how easily …
When buyers evaluate your company, they’re not just reviewing your financials — they’re assessing how you win. They want to know what makes customers choose you, stay with you, and spend more over time. One …
When you’re preparing to sell your business, buyers aren’t just evaluating your financials — they’re measuring your market position. They want to know how your company performs relative to competitors, how efficiently you operate, and …
When it comes to selling your company, your go-to-market (GTM) strategy is more than just a marketing plan — it’s the blueprint for how your business attracts, converts, and retains customers. Buyers look closely at …
When buyers evaluate your company, they’re not just looking at how much money you make — they’re looking at how you make it. A strong financial story isn’t built on a single income stream. It’s …
When buyers evaluate a company, they don’t just look at the past — they look for proof of future growth potential. And few things communicate that potential more clearly than your pricing model. Your pricing …