What I Did Differently the Second Time I Sold a Business
Selling a business the second time, I avoided rookie mistakes, managed emotions, and got a better outcome with lessons founders can use now.
Founder Tips on Strategy and Mindset
Selling a business the second time, I avoided rookie mistakes, managed emotions, and got a better outcome with lessons founders can use now.
Learn how founders can keep an exit quiet until the right moment—using timing, confidentiality, and calm control to protect the deal.
Learn why saying no during negotiations helps founders protect value, keep leverage, and make smarter deals without emotion steering key decisions.
Handle multiple offers with confidence: compare buyers, protect value, and keep emotions from hurting your M&A outcome when stakes get high.
In a sale process, the second highest offer can mean more certainty, better terms, and a stronger close than the top bid.
Learn how creating FOMO among buyers during an exit helps attract credible bidders, reveal demand, and strengthen your position in a sale.
A mindset shift helped me close my deal by changing how I saw my company, the buyer, and my role—making the whole process clearer and stronger.
Build with the exit in mind to create a business that scales, transfers cleanly, and thrives without you, making it more valuable and resilient.