Should You Disclose the Sale Price? Pros and Cons

Few questions spark more second-guessing for founders after a deal closes than this one: Should I disclose the sale price? It sounds simple. It isn’t. The decision sits at the intersection of ego, strategy, relationships, …

How to Avoid Leaks That Disrupt the M&A Process

There are very few things that can derail an otherwise strong M&A process faster than a leak. Not a bad quarter. Not a tough diligence question. Not even a valuation gap. A leak—real or rumored—introduces …

Preparing Your Leadership Team to Speak Publicly About the Sale

At some point in every M&A process, the deal stops being private. Employees start asking questions. Customers want reassurance. Partners lean in. Reporters call. And suddenly, the words coming out of your leadership team’s mouths …

Announcing the Deal Internally: Sample Scripts and FAQs

There is no moment in an M&A process more emotionally charged than the internal announcement. Not the LOI. Not diligence. Not even the closing dinner. The moment you stand in front of your team—or open …

Communicating with Vendors and Partners About a Sale

Founders spend a lot of time thinking about how to communicate a sale to employees, customers, and investors—but vendors and partners often get overlooked until something breaks. A missed shipment. A delayed invoice. A confused …

Handling Media Inquiries During a Transaction

There is a very specific moment in an M&A deal when a founder’s phone rings or an email lands in their inbox—and it’s not the buyer, not their attorney, not an investor. It’s a reporter. …

Investor Relations During M&A: Managing Expectations

If there’s one stakeholder group founders consistently underestimate during an M&A process, it’s their investors. Employees get the emotional weight. Customers get the stability messaging. Buyers get the diligence effort. But investors? Investors carry a …

Communicating the Sale to Customers: Messaging Do’s and Don’ts

If there is one audience founders consistently underestimate during an M&A process, it’s their customers. Employees get more attention, investors get more pressure, and buyers get more communication—but customers? Too often, founders wait until the …

Timing the Announcement: What to Say and When

There are two announcements in every M&A process that matter more than all the legal filings, board approvals, and financial disclosures combined: the internal announcement and the public one. And founders almost always underestimate the …

How to Manage Internal Communications During an M&A Process

One of the most overlooked challenges in any M&A process has nothing to do with financial models, legal documents, or even negotiations. It’s communication—specifically, what you tell your team, when you tell them, and how …