Articles from Kris and Ed about Revenue and Market Positioning.
When you’re preparing to sell your business, few assets are more powerful — or more scrutinized — than your sales pipeline. Buyers want to know how much future revenue is in motion, how predictable that …
When it comes to selling your business, nothing signals stability and scalability like strong retention metrics. Buyers can overlook uneven growth or temporary market dips — but poor retention is a deal-breaker. High customer retention …
If you’re preparing to sell your company, there’s one metric that can instantly elevate how buyers view your business: customer lifetime value (CLV). CLV tells buyers how much revenue and profit your business can expect …
Not every dollar of revenue is created equal. In fact, some of it actually costs you money. When preparing to sell your business, one of the most powerful — and often overlooked — steps you …
When buyers evaluate your company, they’re not just looking at what you’ve done — they’re asking what’s next. They want to see where future growth will come from, how sustainable it is, and how easily …
When buyers evaluate your company, they’re not just reviewing your financials — they’re assessing how you win. They want to know what makes customers choose you, stay with you, and spend more over time. One …
When you’re preparing to sell your business, buyers aren’t just evaluating your financials — they’re measuring your market position. They want to know how your company performs relative to competitors, how efficiently you operate, and …
When it comes to selling your company, your go-to-market (GTM) strategy is more than just a marketing plan — it’s the blueprint for how your business attracts, converts, and retains customers. Buyers look closely at …
When buyers evaluate your company, they’re not just looking at how much money you make — they’re looking at how you make it. A strong financial story isn’t built on a single income stream. It’s …
When buyers evaluate a company, they don’t just look at the past — they look for proof of future growth potential. And few things communicate that potential more clearly than your pricing model. Your pricing …