Handling Media Inquiries During a Transaction

There is a very specific moment in an M&A deal when a founder’s phone rings or an email lands in their inbox—and it’s not the buyer, not their attorney, not an investor. It’s a reporter. …

Investor Relations During M&A: Managing Expectations

If there’s one stakeholder group founders consistently underestimate during an M&A process, it’s their investors. Employees get the emotional weight. Customers get the stability messaging. Buyers get the diligence effort. But investors? Investors carry a …

Communicating the Sale to Customers: Messaging Do’s and Don’ts

If there is one audience founders consistently underestimate during an M&A process, it’s their customers. Employees get more attention, investors get more pressure, and buyers get more communication—but customers? Too often, founders wait until the …

Timing the Announcement: What to Say and When

There are two announcements in every M&A process that matter more than all the legal filings, board approvals, and financial disclosures combined: the internal announcement and the public one. And founders almost always underestimate the …

How to Manage Internal Communications During an M&A Process

One of the most overlooked challenges in any M&A process has nothing to do with financial models, legal documents, or even negotiations. It’s communication—specifically, what you tell your team, when you tell them, and how …