Few business models generate as much excitement—or confusion—around valuation as SaaS and recurring revenue businesses. Founders hear stories of eye-popping multiples, premium outcomes, and buyers “paying for ARR, not EBITDA.” Those stories aren’t myths, but …
For most founders, profitability feels like the ultimate validation. It’s tangible. It’s responsible. It’s proof that the business works. So when a buyer starts asking more questions about growth rate than profit margin, it can …
Founders love certainty. Buyers pretend to love math. And somewhere in between, valuation happens. On paper, valuation looks scientific. Models. Multiples. Discount rates. Comparable transactions. Spreadsheets that feel precise enough to settle arguments. But anyone …
One of the most misunderstood dynamics in M&A—and one of the most consequential—is how profoundly buyer type affects valuation. Founders often talk about “the market” as if it’s a single entity with a single set …
Valuation myths don’t usually blow up deals overnight. They do something more dangerous: they quietly distort expectations, delay decisions, and push founders into positions where they negotiate against reality instead of with it. By the …