Ed Button and Kris Jones, Partners, Legacy Advisors

Experienced M&A Advisors

Our combined 35 years of experience across dozens of successful transactions position us as a go-to partner for ensuring your legacy.

What Is an Exit Strategy and Why Founders Need One

As an entrepreneur, you’ve poured your heart and soul into building your business. But have you considered how you’ll eventually step away from it? Whether you’re just starting out or have been in the game for years, having a well-thought-out exit strategy is crucial. It’s not just about leaving your business; it’s about leaving on your terms, maximizing value, and ensuring a smooth transition.

Understanding Exit Strategies

An exit strategy is a plan for how a business owner will leave their company while achieving their personal and financial goals. This could involve selling the business, merging with another company, passing it on to a successor, or even closing it down. The right exit strategy depends on various factors, including your business model, market conditions, and personal aspirations.

Why Every Founder Needs an Exit Strategy

Maximizing Business Value

Planning your exit in advance allows you to position your business for maximum value. By identifying potential buyers and understanding what they value, you can make strategic decisions that enhance your company’s appeal.

Ensuring Business Continuity

An exit strategy ensures that your business can continue to thrive even after you’re gone. This is especially important if you have employees, customers, or stakeholders who rely on your company.

Personal and Financial Planning

Knowing how and when you’ll exit your business helps with personal financial planning. Whether you’re looking to retire, start a new venture, or pursue other interests, an exit strategy provides a clear roadmap.

Common Exit Strategies

Selling to a Strategic Buyer

This involves selling your business to another company that sees strategic value in your operations, customer base, or intellectual property. It’s often the most lucrative option but requires careful planning and negotiation.

Mergers and Acquisitions (M&A)

Merging with or being acquired by another company can provide resources and opportunities for growth. However, it’s essential to ensure cultural and operational compatibility.

Management Buyout (MBO)

In an MBO, your company’s management team purchases the business. This can be a smooth transition since the buyers are already familiar with the operations.

Initial Public Offering (IPO)

Taking your company public can provide significant capital and liquidity. However, it’s a complex and costly process that requires meeting regulatory requirements and satisfying shareholder expectations.

Liquidation

If other exit strategies aren’t viable, you might consider liquidating your assets. While this often yields the lowest return, it can be a straightforward way to exit a business that’s no longer profitable.

Steps to Develop an Effective Exit Strategy

Start Early

Begin planning your exit strategy as early as possible—ideally from day one. Early planning allows you to align your business decisions with your long-term goals.

Determine Your Objectives

Clarify what you want to achieve with your exit. Are you aiming for maximum financial return, preserving your legacy, or ensuring employee job security? Your objectives will guide your strategy.

Understand Your Business’s Value

Conduct a thorough valuation of your business to understand its worth. This includes analyzing financial statements, market position, and growth potential.

Prepare Your Business for Sale

Enhance your business’s appeal by streamlining operations, documenting processes, and resolving any legal or financial issues. A well-prepared business is more attractive to potential buyers.

Assemble a Team of Advisors

Work with professionals such as M&A advisors, accountants, and attorneys who can provide guidance and support throughout the exit process.

Common Challenges and How to Overcome Them

Emotional Attachment

Letting go of a business you’ve built can be emotionally challenging. It’s important to separate personal feelings from business decisions to ensure a successful exit.

Market Timing

Exiting at the right time is crucial. Monitor market trends and economic conditions to identify the optimal moment for your exit.

Finding the Right Buyer

Identifying a buyer who aligns with your business values and goals can be difficult. Networking and leveraging professional connections can help in finding suitable candidates.

Conclusion

An exit strategy isn’t just a plan for leaving your business; it’s a critical component of your overall business strategy. By planning ahead, you can ensure that you exit on your terms, maximize the value of your business, and leave a lasting legacy.

At Legacy Advisors, we specialize in helping entrepreneurs like you navigate the complexities of exit planning. Whether you’re considering selling your business, merging with another company, or exploring other options, we’re here to guide you every step of the way.

Frequently Asked Questions: Exit Strategies for Founders

What exactly is an exit strategy in business, and why does it matter?

An exit strategy is a carefully planned approach that outlines how a business owner intends to leave their company—whether through a sale, merger, management buyout, IPO, or even liquidation. It’s not just a reactive measure taken in the final hour; it’s a proactive, strategic process that helps ensure a smooth and profitable transition. For founders, this matters because it aligns your long-term goals (financial, personal, and professional) with how the business evolves over time. A solid exit strategy gives you control over your future, protects your business’s legacy, and ensures you’re not caught off guard when it’s time to move on.


When should a founder start thinking about their exit strategy?

Ideally, founders should begin thinking about their exit strategy as early as the startup phase. While it may seem counterintuitive to plan your exit when you’re just getting started, the earlier you define your goals, the more strategic your decisions will be along the way. For example, knowing whether you want to sell to a competitor or pass the business to your children can significantly influence your hiring practices, branding, and capital structure. Even if your actual exit is many years away, laying the groundwork early helps you build a business that is more valuable, transferable, and aligned with your ultimate vision.


How does an exit strategy benefit a business that’s still growing?

Even for high-growth companies, an exit strategy acts as a guiding framework. It forces you to think about scalability, operational efficiency, and market positioning with a future buyer—or successor—in mind. Founders who plan for an exit often make smarter financial decisions, invest in better systems, and focus on building a leadership team that can thrive without them. These improvements can enhance performance in the short term while also increasing the long-term value of the business. Additionally, investors and partners are more confident when they see a clear path to liquidity or return on investment, making your business more attractive across the board.


What are the biggest mistakes founders make when it comes to exit strategies?

One of the biggest mistakes is not having an exit strategy at all—or waiting until they’re forced to create one under pressure. Many founders also fall into the trap of assuming they’ll sell their business quickly for a premium, only to realize too late that their financials are messy, their operations are too founder-dependent, or the market isn’t favorable. Others underestimate the emotional toll of exiting a business they’ve built from the ground up and fail to prepare for life after the exit. Avoiding these pitfalls requires early planning, a clear understanding of business valuation, and the right team of advisors to guide the process.


Can I still have an exit strategy even if I’m not sure how I want to leave the business?

Absolutely. Having an exit strategy doesn’t mean you need to pick a specific route right away, like selling to a competitor or going public. It simply means you’re laying the groundwork for a future transition by setting clear goals, optimizing your operations, and understanding the value drivers in your industry. Think of it as building optionality into your future. With the help of experienced M&A advisors, like those of us at Legacy Advisors, you can refine your strategy over time as your business evolves and new opportunities arise. The key is to be proactive rather than reactive when that opportunity—or necessity—eventually arrives.


Ready to start planning your exit strategy? Contact Legacy Advisors today to schedule a consultation.